Mobile Money Magazine

Mobile Money Magazine.

So, you have an idea for an app...

Mobile Money is for anyone who wants to make money with mobile applications. If you are going off of a "build it and they will come" strategy, the app is likely to fail. However, if you start to learn about different ways to market and monetize your application, then you will start to see the money rolling in.

The number one problem that developers talk about with mobile applications is how to get noticed in an app store of over 600,000 apps. More importantly, the problem comes down to marketing and making enough to cover the costs of development and hopefully enough money to make this a full time gig.

The problem is, developers are not marketers. This makes marketing the app and making money off of it the most difficult part of app development.

Here are a few stats*:

80% don't generate enough revenue to support a standalone business

68% of app developers earn $5000 or less on their most successful app.
59% of apps don't generate enough revenue to break even on their development costs
63% had downloads of 50,000 or less for their most successful app.
12% earn $50,000 or more in revenue

11% had 500,000 or more downloads

And is it worth it to go cross platform? If someone takes the plunge, will the same marketing and monetization strategies work?

In the Mobile Money Magazine, we'll investigate a number of different ways to market mobile games and apps. We'll also look at various different ways to monetize mobile apps and when to use each type of monetization strategy.

Features of Mobile Money Magazine include:

In depth look at different monetization strategies

Case studies for each monetization strategy

Featured Developers - their stories, their tips for success

Cross-platform topics

*Statistics from www.app-promo.com