Mobile Money is for anyone who wants to make money with mobile applications. If you are going off of a "build it and they will come" strategy, the app is likely to fail. However, if you start to learn about different ways to market and monetize your application, then you will start to see the money rolling in.
The number one problem that developers talk about with mobile applications is how to get noticed in an app store of over 600,000 apps. More importantly, the problem comes down to marketing and making enough to cover the costs of development and hopefully enough money to make this a full time gig.
The problem is, developers are not marketers. This makes marketing the app and making money off of it the most difficult part of app development.
Here are a few stats*:
And is it worth it to go cross platform? If someone takes the plunge, will the same marketing and monetization strategies work?
In the Mobile Money Magazine, we'll investigate a number of different ways to market mobile games and apps. We'll also look at various different ways to monetize mobile apps and when to use each type of monetization strategy.
Features of Mobile Money Magazine include:
*Statistics from www.app-promo.com